Now what you do with that information what it's good for, well that would be up to you. And if you convert these decimals into letters, you would have every word that ever existed in every possible combination the first syllable you spoke as a baby, the name of your latest crush, your entire life story from beginning to end, everything we ever say or do all of the world's infinite possibilities rest within this one simple circle. Your birthdate, combination to your locker, your social security number, it's all in there, somewhere. Which means that contained within this string of decimals, is every single other number. Pi, the ratio of the circumference of a circle to its diameter, and this is just the beginning it keeps on going, forever, without ever repeating. "What is any of this good for, and when would we ever use it?" Can any of you tell me what it means? I'll settle for an intelligent question here.
Strategy: Give rabid fans of the show what they want.Pi. ĬASE STUDY: STARWOOD HOTELS Starwood Universal Login 31ĬASE STUDY: STARWOOD HOTELSEach brand has own templatePropertyPagesBrand TemplatesĬASE STUDY: STARWOOD HOTELSCorporate CAN push content OUT33Property Page Management dashboardControlled by corporateControlled by propertyĬASE STUDY: STARWOOD HOTELSBrand Pages serve as HubsĬASE STUDY: STARWOOD HOTELSProperty Pages Serve as local destination sites35Ĭase Study: xx NetworkObjective: Feed a fan base that is hungry for show related content and LOVES to talk about it. Give properties a voice and a channel to communicate with fans while allowing corporate to push offers at once. Solution: Create a scalable platform with thousands of logins based on hierarchy for each corporate brand and each of their local properties.-Roll up data so Starwood can understand how fans are interacting with individual property pages. Starwood Corporate wanted to create a solution which allowed them to push content to any page at any time, essentially using Facebook as their own media network. They also wanted to launch a page for each of their properties, all 1,000 of them. GLOBAL Case Study: Starwood HotelsChallenge: Starwood Hotels wanted to launch a Facebook page for each of their 8 brands.
Manager, Online Engagement at Carnival Cruise Lines It’s not really our objective, but we do track it so we can see if some-body came back and actually booked a cruise.”Stephanie Leavitt, Sr. Our Facebook branded tab performs the best. They now have 701,575 Ĭarnival Cruise Lines27“We have really qualified traffic coming from Facebook and going back to. Results: They launched on Buddy Media Platform in 2009 with 45,000 likes. Help fans make decisions: borders e-readersĬarnival Cruise Lines26Objective: Stay connected with customers and cruisers year round.Strategy: “Extend the cruise” – enable Carnival vacationers to stay share experiences and stay connected with crew. Give your fans a voice: Vote UP and VOTE DOWN19Ĭrowdsource: Bud light23Fans vote which Super Bowl ad should be shown the night of the gameFans vote on new bottle design to be produced Users can interact with these in-Wall sapplets without ever leaving their home pageROBUST AND ACTIONABLE ANALYTICS PUBLISH APPLETS VIA THE WALL10Publish polls and coupon offers created within the Buddy Media Platform directly to the Newsfeeds of all your fans SCHEDULE POSTS AND MODERATE WALL8Create labels and filters on the fly, parse posts by type and category, and publish and manage multiple walls from one interface.Geo Target all posts down to city level9 SweepstakesEXERCISE COMPLETE CREATIVE CONTROL 7Standard Sapplet(no creative treatment) Styled Sapplet Styled Sapplet OVER 45+ SOCIAL APPLETS TO BUILD PAGE6More than 45 social applets are available in the Buddy Media Platform, including:Personality Test Women spend one out of every six minutes on social networking sites4Facebook Marketshare (United States)īuddy Media Platform ComponentsGlobal SolutionsPage AnalyticsTab Creation/MgmtWall Publishing Tools5 The Business case Facebook is the “blue whale” of the internetBiggest site on earth reaching 3 out of 4 internet users each month
The Facebook Platform for business2Facebook Platform for businessPlatform for consumers
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